Last updated December 15, 2022
Everyone has to start somewhere, and for many SMBs, that means managing customer service conversations with an email client like Outlook or Gmail.
This works for a while—when you have only a few customers. But as you expand your reach and introduce new products and services, you will inevitably bump up against some serious limitations with this approach.
Maybe you’ve tried to fill the gap with a series
When you use an email client that’s not designed for customer service, it shows.
ou can’t answer questions as quickly. You double up on a reply by mistake. You are constantly forwarding emails and repeating information. The process is time-consuming and inefficient.
61% of customers would switch to a competitor after just one bad customer service experience.
These pain points will only become more obvious as your customer base grows and emails start pouring in faster than you can reply.
More than half of customers would switch to a competitor after just one bad service experience, according to the Zendesk Customer Experience Trends Report 2022. So you need to get it right, and you need to be consistent.
Once you verify your trial account, you can take a self-guided walkthrough of Zendesk basics. We’ll explain how a ticketing system works and show you how you can get even more mileage out of Zendesk with branded help centers, messaging, and AI chatbots. (When you’re ready, of course.)
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