A successful live chat strategy always begins with the basic business model understanding that covers multiple elements. Live chat volume, lead conversion percentage, actual customer satisfaction ratio, and customer representative’s availability are one of the few important aspects to look for when devising a transparent & proven live chat model.
We begin with developing deep product understating for devising relevant live chat procedures. Examining the marketing strategy – such as marketing messages, promotional ads, referral campaigns, and more – gives us an insight into current customer needs and enables us to craft a personalized life chat process that resonates with your key customer. We study key competitors which gives us a fair comparison between their marketing efforts and where they're lacking that we can use to our advantage.