With our efficient closed loop reporting, our marketing and sales department collaborate with each other to share data and to act upon the feedback gathered. Many businesses assume that their responsibility ends when the feedback is gathered, however it is quite the opposite. When marketing and sales share data they close the gap between MQLs and SQLs and produce the best results.
If we do not close the loop, marketers miss the data of how sales were converting the leads and if sales do not get data they cannot share which marketing strategies have been successful. By efficient collaboration, we are able to provide the best customer experience possible, qualify leads and increase ROI.